Missing magazine copies reduce subscription to a magazine

Checking the india today website , it was observed that Money Today magazine was no longer available from the india today group. It appears that money today has joined the long list of magazines which have shut down in the last few years, the biggest loss being Chip magazine which had very good CDs and software available with it. If the magazines do not take up the missing issue problem with their delivery channel, they could be the greatest loser.
A subscriber who finds that magazines copies are missing every month, will get tired of writing to customer support to resend the missing copy of the magazine, and prefer to stop the subscription instead.
If the magazine is available for free in the local library why should the subscriber pay thousands of rupees for a magazine which is not delivered to him or her.
Hence the magazines should closely monitor the postal or courier system they are using to ensure that the copies are delivered in time.